Why Advertise Online?
People are using the Internet more than ever before. Recent surveys show that consumers spend more hours a week online than watching their favorite TV shows.
Millions and millions of people nationwide get their daily dose of news and entertainment from the Internet. They gather information about products and services before making buying decisions.
More than 240,000 different people visit ReporterNews.com and its family of websites more than 400,000 times a month. Collectively, they see millions of pages with millions of advertising banners on those pages. More than half of those people are from Abilene and the Big Country, with about 80 percent of the total from Texas. Thousands of other people visit every month from all states in the union and more than 150 foreign countries.
The Internet has become a way of life for most people. As more of your potential customers go online each and every day, online advertising is no longer an afterthought or luxury, but a necessity.
Points to Remember :
- Rapid Surge Online - Advertisers must go where consumers are. That population is definitely online.
- Major Shift in Media Consumption - Consumers are thinking more "online" than "traditional media" now.
- Increased "Intel" - Online advertising lets you measure, target users and get real-time tracking.
- The "Work Audience" - You gain access to that hard-to-reach demographic. Yes, people surf at work.
- It's "The Brand" - Online advertising, when presented in a mix of traditional media, strengthens your brand message and stays top-of-mind when purchase decisions are being made.